21 January 2009

Google Video is a service in transition.

Google Video recently announced that it will soon no longer accept new uploads. In effect, the service is transitioning from a hybrid video hosting platform/video search engine into a video search engine only though it will still host all its preexisting video content. I must admit I'm not as upset at this change as I am at some of Google's other recent moves, like the ending of development of Google Notebook, but that's probably because I've used Google Video primarily as a search engine for a long time now. (Of course, it also helps ease the pain to know that Google is still operating the Web's most popular user-generated video site: YouTube!) I've found that it's generally faster to search for videos on GV as opposed to searching individual video sites and it's also more effective because GV knows about more video sites than I do. I wouldn't say that Google Video is quite on par with Google's web search service in terms of delivering quality, relevant results for every search, but it's not too bad and I'm glad that the Google team plan to continue to work at tweaking it. A common complaint seems to be that YouTube dominates the search results, which is true, but I've personally found a lot of obscure, often country specific video sites through Google Video as well. Frankly, YouTube is the busiest online video host so it may well always dominate video search engine results.

Google Video did have at least one definite advantage over YouTube: it allowed all of its users to upload long videos whilst YouTube now restricts virtually all of its users to uploading videos with lengths of ten minutes or less. Formerly at least YouTube directors could upload longer videos -- actually, existing YouTube directors still can, but new directors no longer gain this ability. In part because of YouTube's restrictions, much of Google Video's popularity has stemmed from its welcoming stance towards long videos. In particular, it became a popular online destination for documentary watchers. Classic documentaries uploaded with the permission of their producers will still make Google Video a worthy video site in its own right for a long time to come, but it's sad that there'll be no new documentaries added in the future and that the diehard doc fans will have to find a new place online to call home. In the long run, though, I think Google Video will reach a larger audience as a search engine than it ever could just as a video content site in competition with YouTube. I don't agree with those who think YouTube will eventually usurp GV's search role, too -- it just makes more sense to search for video content on Google Video than it does to search on something called "YouTube."

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