The Internet still needs Yahoo! Search.

Searchers are sadly creatures of habit. When we find a search engine that delivers results we're happy with, we tend to stick with it. Although we might be open to changing search engines if something better comes along, most of us rely on one search engine. Google once was that better thing that came along and changed the world of search forever; it's still, in my view, the best search engine around. I rather think that too many people agree with me at the moment, for it can become dangerous for choice when a sizable majority of people come to prefer the same thing. With a new Yahoo! CEO at the helm, rumors that Yahoo! and Microsoft will strike a search deal are swirling once again. Such a deal might or might not make sense from a business point of view, but any potential tieup between these two Internet giants remains as bad for the consumer as ever, even though John Q. Consumer may not realize it yet.

I've always been one to dabble with different search engines, but ingrained habits die hard. Although I used to run the odd search with Hotbot and other search engines, Altavista was my bread and butter search engine for a long while; it was the site I searched with first almost every time. When I discovered Google, it quickly usurped Altavista's role in my search life. So, even though I may preach a lot about how having multiple search engines is very important, I myself use one search engine disproportionately more than I use any other. I want to change, though. Truthfully, the more I use Yahoo! Search the more I recognize that it is a necessary counterweight to Google. Trusting in Google's search results means accepting that Google's ranking system will always list the sites you want to see. For the most part, I am satisfied with Google's search results, but I still wonder, "What else is out there? What am I not seeing?" I don't want to totally depend on Google to let me know what is on the Web. When I search with Yahoo!, I often come across different sites that I don't see on Google for the same query even several pages into the search results. Sometimes these different sites are worth viewing, sometimes they're not, but they're certainly not so heinously inferior that I don't want to use Yahoo! anymore. Truth be told, I've thought that Yahoo! has grown into quite a decent search engine for a while now, unlike Microsoft's offering Live Search. Yahoo! does seem to have a preference for older sites, and it can't be compared to Google when it comes to indexing the Web (for instance, it thinks I last posted on this blog last spring!), but it's still the second best of the offerings we have right now. Even though I don't think too highly of Live Search's results, I'm glad that Microsoft is still in the search game, too -- the engine can always be improved, and I know Microsoft very much wants to become a serious search player. However, if Microsoft and Yahoo! end up partnering and canning Yahoo! Search in favor of Live Search, the Internet searcher is the big loser here. Not only would we lose a good search engine, but the new second best search engines would be even further behind Google in terms of quality.

Webmasters in particular should want to see multiple search engines continue to coexist. I normally don't get a lot of traffic from Yahoo!, but it really likes one of my recent projects for some reason and it has been sending me more traffic to that project than Google has so far. It's great for webmasters to know that they are not doomed to total obscurity just because one search engine doesn't like them any longer. If Yahoo! and the other search engines soldier on and hopefully grow more in popularity, neither webmaster nor searcher will have to depend on one company's ability to search, index, and rank the Web. We still need Yahoo! Search as much as ever.