In the face of a recession, Google shrugged.

I decided to focus this blog on the services offered by the five major Web players because at the time I started this blog I believed that they were coming up with some of the most innovative online projects and also because I thought a project backed by one of the giants would have a better possibility of surviving long-term. I have to admit now that I was totally wrong. None of the giants -- with the possible exception of Amazon -- really seem to stand by their projects. None of them -- with the possible exception of Amazon -- take care in what projects they choose to tackle and release to the public. They seem to release and kill projects at a whim. It might not be the bandwidth bills or server costs that kill their projects as so often happens with independent startups, but the projects die pitiful and sudden deaths nonetheless. I've long been planning on opening a sister site to this blog that just covers independent web projects, and the latest spate of project killings by Google has made me more determined than ever to do this. Frankly, the giants just can't be trusted.

Google has in the past done quite a good job at keeping its projects going. Yes, Google Answers was unceremoniously killed, and several projects have been ignored after their release or acquisition. The company has been reluctant to use the axe, though, and I thought that showed a commendable commitment to both its users and its projects. With the economy tanking, things have changed. Google's 3D community Lively was killed before most people even knew it existed. The long-ignored projects Jaiku, Dodgeball, and Google Catalogs were more recently canned. In my view, Google's recent decision to cease development and disallow signups for Google Notebook was the worst move at all. This was a useful service and seemingly a reasonably popular one; it seems to be the killed service that will be most missed judging from the online reaction to Google's recent moves. Granted, Google hasn't started hated its users -- it is throwing them a bone where it can, letting current Google Notebook users continue using the service and opensourcing Jaiku so that anyone will soon be able to start their own microblogging service on their own servers. Still, I have a hard time believing that these types of cuts were really necessary on the part of a huge company like Google unless they are in worse financial shape than is commonly believed. I have to wonder what service might next be axed for arbitrary reasons...perhaps it will be Blogger, the Google service I count on the most apart from search? Is any Google service really safe?

What is most unforgiveable about all this is that Google did not really explore their options with these canned projects. They didn't put ads on Google notebooks. They killed Lively before it had time to build enough of a userbase to get corporations and other advertisers interested. They didn't let Jaiku become a serious Twitter competitor when Twitter was experiencing serious growing pains because they never allowed open signups. It's almost as if the company didn't want these services to be successful -- or, more likely, they just couldn't be arsed to explore all these potentialities. The most annoying thing about web giants is their incredible inefficiency. On one hand, they have the talent and ingenuity to produce these often very interesting projects. On the other, they seemingly don't have the manpower or the will to build many of these projects up into something profitable and successful. They do have people willing to greenlight projects only to then kill them off suddenly, though.

Perhaps we'll be able to look back on this one day and say, "Well, it was just the recession. Google's stock sure took a beating back in '08 -- they had to streamline. The way they acted then didn't really reflect the kind of company they really are." I'm not confident that it is just the recession, though -- I think the malaise and inefficiency that has long afflicted Yahoo!, AOL, and Microsoft's web division may also have infected Google. Users beware: the service you love today may well be axed tomorrow.